What is search engine optimization (SEO) in 2015?

  A simple definition of search engine optimization in 2015 is that it is a technical and creative process to improve the visibility of a website in search engines, with the aim of driving more potential customers to it.

পূথিবীতে অনেক Search Engine আছে যেমন সবচেয়ে Famous হল Google,এরপর আছে yahoo, Bing ইত্যাদি। কেউ যদি বাংলায় SEO শিখতে চায় তাহলে হয়ত সে æSEO Tutorial in Bangla” লিখে গুগলে সার্চ দেবে কারন সে হয়ত বাংলায় SEO Tutorial আছে এমন কোন ওয়েবসাইটরে ঠিকানা জানেনা।
এখন ধরুন আপনার একটা ওয়েবসাইট আছে যেখানে বাংলায় SEO Tutorial আছে।এখন যদি "SEO Tutorial” লিখে গুগলে Search দিলে গুগলের প্রথম পেজে আরও ভাল হবে যদি প্রথম পেজের প্রথম লিংকটাই আপনার সাইটের হয়, তাহলে নিশ্চিত থাকতে পারেন যে ঐ ইউজার যে "SEO Tutorial” দিয়ে খুজছিল সে অবশ্যই আপনার সাইটে যাবেই।
এই যে একজনের সাইট গুগলে সবার আগে দেখাল অথচ বাংলায় "SEO Tutorial" আছে এমন বহু Site ,Blog, Forum ইত্যাদি থাকার পরেও, যে সাইট আগে দেখালো সে সাইটে কিছু কৌশল অবলম্বন করা হয়েছিল এসব কৌশল /Technique কে বলা হয় Search engine optimization (SEO).

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Types Of SEO:

SEO can be divided into two main areas:

1. On Page:
on-page SEO website changes insidethe website/pages to make your website/page rank better.(যেটা সাইটের ভিতরেই করা হয় যেমন Title Tag, Content, Keword ইত্যাদি প্রাসঙ্গিক হওয়া )

2. Off Page:  off-page SEO (work that takes place separate from the website) (যেটা সাইটের বাইরে করা হয় যেমন Forum posting,Blog)etc.  অর্গানিক/unpaid,natural is real Search Engine Optimization ( SEO).SEO does not mean the Paid Search Engine Optimization (Paid SEO) .

Paid search Engine Optimization: 

গুগলে সার্চ দিলে মাঝে মাঝে দেখবেন সার্চ রেজাল্টের ডানে বা উপরে ভিন্ন রং (সাধারনত হালকা খয়েরি) কিছু লিংক থাকে (যে শব্দ দিয়ে সার্চ দিয়েছেন সেটা সংশ্লিষ্ট)। এগুলি পেইড লিংক অর্থ্যাৎ এরজন্য জন্য গুগলকে অর্থ দিতে হয়েছে।এই ধরনের অপটিমাইজেশনকে পেইড এসইও (Paid SEO) বলে।

Organic search engine optimization:

যে লিংকগুলি Serch Result পেজে সাধারনভাবে প্রদর্শিত হয় মানে Google এগুলি কোন বিশেষ Colour দিয়ে হাইলাইট করেনা এগুলি Organic link.এই ধরনের অপটিমাইজেশনকে Organic SEO. এটাকে এলগরিদমিক SEO ও বলে।

Word from the Quran

How To Research Keyword, The Secret

- Everyone will eventually develop their own approach and process to doing keyword research, and you'll ultimately need to find something that works for you. But the most important part of keyword research is to forget about you and your business and put yourself in the shoes of your potential customers. The process typically begins with brainstorming and answering some key questions. This stage is important from an organizational perspective because it will force you to look at different areas of your business. Start with answering, what services do you offer? Be as comprehensive as possible and list out as many keywords and phrases as you can.

But make sure that you do it from a customer's perspective. As people who work in our business as every single day, we might have a very different way of explaining our products and services. Take for example, a discount travel website. You might be tempted to write down keywords like high-value air transport and G76 eligible discount ticket, but at the end of the day, no one in the world is typing that into a search engine. While those things make sense to you, your customers are looking for cheap flights.

Well brainstorming can get you started. We'll look at some tools that can find and suggestsimilar keywords and expand your list of possibilities considerably. Once you've got that list of potential keywords, the next thing you'll need to do is take look at search volume metrics and see what kind of a demand there is for those phrases. As you do this, you'll notice that while a handful of keywords get typed in thousands and thousands of times per day, there are a whole lot more that don't get typed in nearly as often. These might be more descriptive keywords or less common variations but the important thing to note is that these are known as long-tail keywords.

is that these are known as long-tail keywords. Long-tail keywords in SEO are incredibly useful.They let us go after a much larger amount of less competitive keywords that tend to beextremely relevant to our business objectives. And while individually there's not a lot of search volume on each individual term, they each do have some search volume. For example, if I were selling iPhone cases, I may start looking into the keyword iPhone cases, a term that gets typed into search engines a lot. It's extremely competitive and it's probably going to be very difficult to rank for.

going to be very difficult to rank for. But I might also take a look at more long-tail keywords like blue iPhone 5s cases. It's going to be extremely relevant, less competitive and easier to rank for at the expense of raw search volume. But here's the important part. You might be able to find hundreds or thousands of these long-tail keywords that together have the potential to get you more traffic than ranking for iPhone cases would have from the start. Finally, you want to add some meaning and organization around the keywords that you've collected.

You can do this by identifying themes or topics to group your keywords around, a process known as keyword categorization. Back to the example with the blue iPhone case. We may want to create a group that will just be about blue iPhone cases, that includes all the differentmodels of the iPhone. Alternatively, we could categorize these not by phone model but instead by color. There's no right or wrong way to do this, only the way that works for you and allows you to manage these groups of keywords as you optimize for them. Remember, in the end, that this is an exploratory and discovery exercise.

and discovery exercise. Everyone searches differently and you'll find lots and lots of data as you dig deeper and deeper. Be open minded, put yourself in the mindset of your potential customers and make sure to consider all of your options as you evaluate your keyword performance over time.

Top Secrets of Microworkers Forum Posting jobs

   

Now a days most of the people want a second income for better living and choose online as a ways of earning cash in their leisure period. There is nothing to say that using internet is the best policy to make handsome cash. Internet opens a wide range of opportunities to earn money. Anyone can join and take the opportunities to make money from a variety of different categories jobs.

If you are a newbie and eager to earn money, then in my personal experience I am quite sure that you are looking for simple and easy jobs and investing a lot of times in Paid To Click (PTC) or Get Paid To (GPT) sites. Such kinds of jobs are legitimate and very easy way to earn cash, but the earnings are very low if you don't have proper knowledge and pros and cons about these kinds of jobs. Besides these, there is an another easy way of online earnings:- Forum Posting+Link Building. In this job you have to create new thread or post in various forums and put a link related to your post given by the advertiser. Microworkers, one of the best and reliable freelancing micro jobs site, where you can find lots of Forum Posting + Link Building jobs and you can earn up to $0.50 per post + link.

Now come to the main point. Most of the microworkers forum posting + link building jobs are Cheethu sites jobs and there are some conditions to do the job, such as: Given Key Word related Forum to Post, Forum must have at least page rank 1/2 PR1/2, non-english (such as .ro, .cn, .in or .ru) or free (such as .cc or .tk) forums are not eligible, forum must have in English Language.It is not hard to find a forum that fulfill the criteria, but problem is most of the forums does not allow new members to give link in their post. But there is a solution also. Today I am going to discuss how to do Cheethu Forum Posting + Link Building jobs.

1. Register as many forums as you can.
2. Regularly visit the forum and make some conversation.
3. Do not miss any day in first one month.
4. Try to post new thread related to the forum.

After doing this at least one month in a regular process, the moderate of the forum allow you as a verified member and you can then give links in your post. And once you allow to give link in post or thread, you can find that how your earnings increase. But at first you must be patience and don't lose hope. Forum posting jobs are very easy to earn a flexible money in microworkers website.

source http://methodofearnings.blogspot.com/

HOW CAN YOU EARN WITH YOUTUBE?

  Set up and build your YouTube channel. Your channel is your personal presence on YouTube. Each YouTube account has one channel attached to it. A YouTube account is the same as a Google account, and creating a YouTube account will grant you access to other Google products, such as Gmail and Drive.

    Create your account or use your existing one. Add keywords to help people find your channel. You can add keywords by navigating to the Advanced section of your Channel Settings. Make sure that your keywords are relevant to your content.
    Your user name can also work for or against you. If it’s short, easy to remember, and original, people will be more apt to remember you. However if you are using an existing account, just stay with it. It doesn't help if you keep changing accounts.

 Add content. Try to upload content that is high quality, and isn't super long. (This option can vary depending on what type of content you decide to upload) Also try to upload regularly and stay consistent with your uploads.

    Even if your content isn't great at first, keep at it. Practice makes perfect. Try to make each video better than the last. You will often learn as you go.
    Improve your content by either using a better camera or trying better editing software or techniques. Also try to improve the way things are filmed. Use a tripod, have a friend help you or light your scenes better. It all helps for a better end product which in turn helps you get a better audience.
    By uploading regularly you can help hold an audience. People are more likely to subscribe if you add content on regular schedule, and maintain that schedule as much as possible.
    Make sure to tag your videos with key words that describe the content, as well as an eye-catching description. These will help drive people to your video from YouTube searches.

 Gain an audience. Building an audience is key to increasing your monetization. You need people to watch your ads in order to make any money off of them. There is no one secret to getting more subscribers, just make the best content that you can and they will come to you.

    Keep uploading content and try to get people hooked. Send your video out on Twitter and Facebook. Share it with people. Distribute it elsewhere on the internet. Subscribers are essential to becoming a partner.
    Interact with your viewers by responding to comments and making occasional videos directly related to viewer comments and questions. Connecting with your community will bring more members into that community.

 Monetize your videos. In order to start earning money on your videos, you’ll need to enable monetization. This means you are allowing YouTube to place ads in your video. This also means that you acknowledge that there is no copyrighted material in your video.

    You can monetize a video as it uploads by clicking the Monetization tab and checking the “Monetize with Ads” box.
    To monetize a video after it has been uploaded, open your Video Manager and click the “$” sign next to the video that you want to monetize. Check the “Monetize with Ads” box.

 Setup Google AdSense. You can setup Google AdSense for free at the AdSense website. Click the Sign Up Now button to begin creating your account. You must be 18 years or older to create your own account. If you are younger than that, you will need an adult to help you.

    You need either PayPal or a bank account and a valid mailing address as well as other information so AdSense can verify who you are and who to send the money to. You only gain money per ad click and a smaller amount per view but it adds up over time. This is why having an audience is key.

 Check your analytics. Once you have some videos online, monetized, and being viewed, you can check out the analytics on them to see how they are performing. Click the Analytics option in your Channel menu. Here you can view estimated earnings, ad performance, video views, demographics and more.

    Use these tools to see how your content is resonating with your audience. You can change your content or your marketing if you’re finding that you aren’t attracting the users that you want to.

 Market your videos elsewhere. Don't put your videos just on YouTube! Start a blog, make a website or post them on other video or social media sites. The more views it gets, the better. By sharing the link or embedding the video on the internet, you are increasing the chance of it getting noticed and of you making money.

 Become a YouTube partner. YouTube Partners are YouTube members who have monetized videos with a large number of viewers. Partners gain access to more content creation tools, and can win prizes for the number of viewers they have. Partners also get access to much more community support and tips.

    You can apply for YouTube partnership at any time through the YouTube Partner page. In order to gain access to the most powerful Partner programs, you need to have 15,000 cumulative watch hours for your channel over the last 90 days.

How to Be a Great Link Builder For Performing SEO

http://bestseoguidelines.blogspot.com/

How to Be a Great Link Builder

Link building is one of those things that is a complete learning process if you are trying to perform your own link building campaigns. It is important to realize that link building doesn’t always deliver direct traffic, so using the right measurement tools to determine effectiveness is a very important step in the process.

Here are some ways to be a great link builder for your business:

You Need To Be Patient
Link building results do not happen overnight, so make sure that you have the patience required in order to be successful. If you are acquiring links but still do not see results just be patient, because they do come in at a drips pace sometimes.

Be Able To Dig
If building links was easy we would all be on the first page of the search results. Once you get the more obvious links out of the way it is time to really start digging to find those hard to find links that are buried deep in the web. You have to dig through search results and really find those locations where you can submit your company info that not everyone else has found already and beat into the ground.

Think Like a Business and Not Like a Spammer
It can be very enticing to want to purchase that “amazing” product for $29.99 that claims to acquire you 1,000 new links, but try to avoid these distractions at all costs. These types of services are nothing more than a spamming tool which usually results in little to no search engine optimization value causing you to spend your hard earned money.

Be Able To Put a Plan Together
Like anything in business, you need to be able to put a visual plan together so that you can see what you are doing on a monthly basis. A good solid link building campaign should be visible in the sense that you can see the outline on paper so that you know where you are heading with your search marketing efforts.

Link building is one of those search engine optimization efforts that requires a unique approach that is consistently changing as our web space evolves and changes. Being patient and organized is very important.



source: searchengineoptimizationjournal.com